A guide for the media team
Forty years of preaching, in one searchable library. Seven AI workers find the moments, cut them, check them and send them out. You work with them by typing in a chat app. That’s the whole skill.
Install Buzz — App Store on iPhone, or buzz.build on a computer — open it once, then tap this. No account, no password.
A sermon preached once in 1998 to four hundred people should be able to reach four hundred thousand, without a human touching it each time.
That is the whole idea. The preaching already exists. Most of it has simply never been in front of anybody since the day it was preached.
What was missing was hands. Finding the moment, cutting it, titling it, scheduling it — that is weeks of work per sermon, and there are thousands of sermons.
So the work was handed to seven AI workers, each with one job, built to keep the channels running on their own. A person is called in for one thing only: a moment an angel has flagged as sensitive.
They live in a chat app called Buzz. Each one has a single job and stays in it. You do not need to remember who does what — but it helps to know who you are talking to.
Chief Angel
Runs the room and takes the decisions. He hears every message in the channel and hands the work to whoever owns it. The Watchtower’s findings come to him, and he turns them into what gets made next. He stands in the Watchtower — he is not it. When you don’t know who to ask, you are asking Michael.
Scout Angel
Goes out for new material and checks it against what we already hold, so the same message is never gathered twice.
Librarian Angel
Keeps the archive — 1,765 sermons, written out and searchable. Ask what the Bishop has said on a subject and Scribe looks it up. It never guesses.
Chooser Angel
Reads a sermon all the way through and keeps only the moments worth using. It reads past the edges of a moment too, so the idea it keeps is whole.
Workshop Angel
Cuts the video. Takes the moment Sifter marked and turns it into a finished file.
Quality Control
The gate, and it checks by itself. Cherubim says yes or no, and nothing reaches the Poster uninspected. This is the angel that protects the ministry’s name.
Poster & Scheduling
Writes the title and description, sets the schedule and puts the video out. For Gabriel, done means the video is online — and the channel credentials are now in place.
Analysis engine
Seven angels do the work. The Watchtower is the engine they all run under. After videos go out it reads what happened — views, watch time, what failed — across thousands of channels at once, and works out what the numbers mean. That volume is why it is its own machine and not a job bolted onto somebody.
Its findings go to Michael, who decides what changes. When you ask how things are going, it is Michael who answers. And when a small fact only matters to one angel — thumbnails failing on a single channel, say — the Watchtower tells Gabriel itself, rather than sending it the long way round.
Six angels touch a clip on its way out, and the line moves on its own. One of them is a gate, and it cannot be skipped. The last step feeds the first.
New material comes in and is checked against what we already hold.
The sermon is written out and added to the searchable library.
The whole message is read, and the ground either side of a moment with it, so the idea it keeps is whole.
The moment becomes a finished video file.
An automatic check, run on every clip. Nothing reaches the Poster uninspected, and a no stops here.
Title, description, channel, time — then out it goes.
Once it is live, the Watchtower works out what the numbers mean and reports to Michael — and that changes what gets chosen next.
When an angel marks a moment as sensitive — something that could be misread without the teaching around it, or that touches grief, crisis or personal counsel — it stops and waits for human judgement. That is the only place a person stands in the line. Everything else keeps moving.
Open the channel called #crew-floor and type, in plain English, the way you would message a colleague. There is nothing else to learn.
You type
What has the Bishop said about loyalty?
Michael passes it to Scribe
You type
Find me something from this sermon we can use.
Michael passes it to Sifter
You type
How did last week’s clips do?
Michael answers this one himself Michael
Michael reads every message in the channel and hands it to whoever owns it. Say what you need and it reaches the right angel.
If you already know whose job it is, name them — @Scribe or @Cherubim — and it goes straight there, no relay.
A name must be picked from the autocomplete menu as you type it. Choose it from the list and it becomes a highlighted tag. Typed out as ordinary words, the angel never wakes up and your message sits there unanswered.
Wakes the angel@Scribe
Does nothing@Scribe
Buzz is not email and it is not WhatsApp, and the difference is exactly the part that bites. Five minutes here saves a week of confusion — and one of these caught us out already.
There is no email here and no password. The first time Buzz opens it makes a key on your device, and that key is you. Nobody can reset it — not Joel, not the people who built Buzz. Lose the device with no backup and that identity is gone; you come back as a new person.
Our community lives on our own server. Having Buzz installed does not put you in it. Being on the member list does. The join link does both at once: it adds you, then seats you in the rooms.
Everything the angels do gets said out loud in #crew-floor. It is the room to watch, and the room to steer from. You do not need any other one.
The eight angels belong to the office. They live on our server in Germany, they run whether or not anyone’s laptop is open, and they are the only workers on this project. A personal agent is a different thing — you build it inside your own Buzz, it runs on your own machine, and it is yours.
This is the real trap, and we hit it on 19 September. An agent can be attached to a channel as a bot, and a bot does not have to be a member of the community — so it can sit in our rooms and talk while never appearing on the member list. Three of a teammate’s personal agents were doing exactly that: a Channel Operations Manager, a Video Production Director and a Thumbnail Director, duplicating the jobs Gabriel and Craftsman already own. Nobody did it on purpose. His Buzz simply brought them along when he joined.
Every five minutes the server checks who is sitting in our channels. Anyone not on the community roster is retired on the spot. Nothing is deleted and it can all be undone, but it means you cannot accidentally leave an agent of yours in our rooms.
Build whatever you like in your own Buzz — just don’t point it at our channels. If you think the project genuinely needs a new worker, say so in #crew-floor. Michael will tell you whether it is a real gap or a job one of the eight already has.
Michael, Watchtower, Reaper, Sifter, Scribe, Craftsman, Cherubim, Gabriel. Nobody adds a ninth, nobody deletes one, and nobody swaps one out. If a job is missing, that is a conversation before it is a new agent.
Every other setting in this system can be argued about. These cannot. They are built into the tools, not just written in a brief.
The system is built to keep the channels working without anyone driving it. Once the credentials exist, publishing is autonomous.
An automatic quality check on the way out. Nothing reaches Gabriel uninspected, and nothing skips it.
Sensitive or risky moments wait for human judgement. Everything else keeps moving.
The angel reads the transcript before and after the moment, so the idea stands on its own — no missing setup, no dangling ending. Sentence boundaries are the floor, not the goal.
The same moment can be clipped again, cut differently and packaged for another audience. A finished video can go to more than one channel when it genuinely fits both.
An AI host may introduce and analyse. The preaching itself always plays in his real voice.
Thumbnails use real photographs or graphics. Never an invented likeness.
No black bars, no blurred backgrounds. We would rather lose the edges of the picture.
A ceiling we set while we are testing, so nothing runs away from us. It is not a permanent law and it will change.
Told straight, with nothing rounded up.
That zero is the honest number, and it is worth understanding. The clips are made and checked. What is missing is the key that lets a video reach a channel — and until it exists, publishing is not blocked by a rule, it is simply not possible. The day it exists, the angels publish on their own.
So this is a good moment to be learning the system. Everything before the last step already works, and by the time the keys arrive you will know your way around.
Three steps on a computer. No account, no password, nothing to remember.
On iPhone, open the App Store and search for Buzz — chat with your hive, by Block, Inc. On a Mac or a PC, download it from buzz.build.
Buzz makes you an identity the moment it opens — no sign-up, no email, no password. That identity lives on that computer, so use the machine you actually work on.
Click it on the computer where you just installed Buzz. Buzz opens and asks to join The Seven Angels — say yes. You will land in #crew-floor, which is the room where all the work happens. That is the whole setup.
or send people this
https://46.224.114.176.sslip.io/join/One page for iPhone, Mac, Windows and Linux: it hands you the right download, then opens Buzz and drops you straight into #crew-floor. Nothing to type, nobody to ask.
This address never changes and never expires — the server mints a fresh invite behind it every week, so the same link keeps working for everyone you send it to.
One thing to remember
Seven angels keep it running.
You decide where to point them.